Google Adwords (PPC) Program

Master Paid Advertising & Maximize Your ROI with Google Ads

Course Overview

The Google Ads (PPC) Program is designed to help marketers, business owners, and professionals master the art of running profitable Google Ads campaigns. From keyword research to bid strategies, this course covers everything you need to generate high-quality leads, boost conversions, and maximize return on ad spend (ROAS).

Course Modules

1. Introduction to Google Ads & Pay-Per-Click (PPC) Advertising

• What is PPC & How It Works?
• Benefits of Google Ads for Businesses
• Understanding Google Ads Auction & Ad Rank
• Types of Google Ads (Search, Display, Shopping, Video, App, Performance Max)

2. Google Ads Account Setup & Campaign Structure

• Creating a Google Ads Account
• Understanding Google Ads Interface & Dashboard
• Campaign Types & Objectives (Leads, Sales, Traffic, Awareness)
• Ad Groups, Keywords & Match Types

3. Keyword Research & Targeting Strategies

• Keyword Research Tools & Techniques (Google Keyword Planner, Ahrefs, SEMrush)
• Broad Match, Phrase Match & Exact Match Keywords
• Negative Keywords & Keyword Optimization
• Competitor Keyword Analysis

4. Creating High-Converting Ad Copy & Landing Pages

• Writing Compelling Headlines & Ad Descriptions
• Ad Extensions (Callouts, Sitelinks, Structured Snippets, Call Extensions)
• A/B Testing Ad Variations
• Landing Page Optimization for Higher Conversions

5. Google Search Ads – Advanced Strategies

• Creating & Managing Search Ad Campaigns
• Quality Score & Its Impact on Ad Performance
• Bidding Strategies (Manual CPC, Enhanced CPC, Target ROAS, Max Conversions)
• Ad Scheduling & Dayparting

6. Google Display Ads & Remarketing Strategies

• Setting Up Display Ad Campaigns
• Audience Targeting (Custom Audiences, In-Market, Affinity, Similar Audiences)
• Banner Ads & Responsive Display Ads
• Retargeting & Dynamic Remarketing

7. Google Shopping Ads & Performance Max Campaigns

• Setting Up Google Merchant Center
• Product Feed Optimization & Best Practices
• Smart Shopping vs. Standard Shopping Campaigns
• Performance Max Campaigns for E-commerce

8. YouTube Ads & Video Advertising

• Types of YouTube Ads (In-Stream, Bumper, Discovery)
• Video Ad Targeting & Audience Segmentation
• Creating Engaging Video Ad Content
• YouTube Ads Bidding Strategies

9. Tracking & Optimizing Campaign Performance

• Google Ads Performance Metrics (CTR, CPC, Conversion Rate, ROAS)
• Google Analytics & Google Tag Manager Integration
• Setting Up & Tracking Conversion Goals
• Budget Allocation & Cost Control

10. Advanced Google Ads Strategies & Future Trends

• AI & Machine Learning in Google Ads
• Smart Bidding & Automated Strategies
• Local Service Ads & Call-Only Campaigns
• Case Studies & Real-Life Campaigns

Who Should Enroll?

✔ Digital Marketers & PPC Professionals
✔ Business Owners & Entrepreneurs
✔ E-commerce Store Owners
✔ Advertising Agencies & Freelancers
✔ Anyone Looking to Run Profitable Google Ads

Why Choose This Course?

✅ Industry-Recognized Certification
✅ Hands-on Practical Training with Live Campaigns
✅ AI-Driven PPC Strategies & Automation
✅ Real-World Case Studies & Expert Insights

🚀 Enroll Today & Start Driving High-Quality Leads with Google Ads!